Accella Investments
Accella Polyurethane Systems Announces Investment in Spray-on
Truck Bed Liner Manufacturer, Bullet Liner™

Company Further Solidifies Pre-eminence in Polyurethane Space – Extending Industrial Product
Expertise to Include Offering for the Consumer Transportation Market
ST. LOUIS, MO – July 13, 2016 – Accella Polyurethane Systems (Accella), a leading
manufacturer of polyurethane systems, has formally announced a comprehensive investment
strategy based on the Bullet Liner™ brand, a leading manufacturer of polyurethane spray-on
coating for the transportation industry. Bullet Liner utilizes advanced chemistry and seasoned
ingenuity to deliver the highest level of scratch, scuff, color fastness, and puncture resistance for
truck bed liners, ATV and jeep exteriors, fenders, tailgates, wheel wells, and other applications.
Available also for boats and commercial truck use, Bullet Liner’s spray-on liner forms a sealed
finish that provides robust protection against even the most rugged abrasion and extreme
environmental conditions.
Accella acquired the Bullet Liner product line as part of the recent acquisition of Burtin Polymer
Laboratories, who pioneered spray-on bed liners over 23 years ago with the first best in class
spray-on technology with unique color fast capability. Accella is investing further to advance this
technology leadership; now a 4 th generation coating system and will include further coating
innovation, branding partnerships, doubling the number of installer’s nationwide as well as
advanced demand and lead generation tools to support the installer network.
“Accella is making targeted investments in a series of polyurethane markets where we are the
best choice for the customer, and our recent decision to support the Bullet Liner brand is an
example of that strategy. Polyurea spray-on technology is the industry gold-standard for
protecting truck beds and other heavy duty parts,” said Andy Harris, President and CEO of
Accella Performance Materials, “and Accella is a leader in polyurethane coating research,
development and manufacturing. For this reason, we believe that Accella’s pioneering role in
the advancement of custom-formulated polyurethane systems is truly the ‘perfect match’ to build
on Bullet Liner’s existing heritage of spray and sealant innovation. We’re thrilled to accelerate
our investment in Bullet Liner brands and products.”
“Truck, boat, ATV and jeep owners love their vehicles,” added H.D. “Scooter” DeLaune, Vice
President Spray Elastomers, and Accella Polyurethane Systems. “They take strong pride of
ownership and look to invest only in the best after-market product solutions. Bullet Liner dealers
know that their reputation is on the line when they recommend our bed liner solution. With one
of the world’s leading polyurethane technology developers behind our spray-on offering, the
marketplace can trust that they are getting only the best ROI, as well as the sleek aesthetics
that have become the hallmark of the Bullet Liner brand.”
The “Bullet Liner brand has carved out a leadership role in the industry and is offering the most
trusted bed liner protection solutions on the market, a complete system package to help dealers
get started and the leading dealer marketing and demand generation tools in the industry,”
added Al Restaino, Vice President of Marketing Accella Performance Materials.”
For additional information, please visit www.BulletLiner.com.
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