The Urethane Blog

Briney Named to CertiPUR-US Board

Jeff Briney of Innocor Elected to

AFPF/CertiPUR-US Board of Directors


(Rochester Hill, Mich.  June 3, 2016) – The Alliance for Flexible Polyurethane Foam, the not-for–profit organization that administers the CertiPUR-US® foam certification program, has elected industry veteran Jeff Briney to its board of directors.

Briney is vice president of sales for Innocor Foam Technologies, the B2B Division of Innocor, Inc. which is headquartered in West Long Branch, New Jersey and has 22 manufacturing plants and distribution centers throughout the U.S.

Briney is an industry veteran that brings more than 25 years of experience in the polyurethane foam industry to his role on the board.  His career has spanned product management and executive sales team leadership roles with Foamex International and Flexible Foam Products. As the director of business development with Foamex International, he received the President’s Diamond Award for Sales and Marketing Excellence.  Prior to joining Innocor, Inc., he was the vice president of sales at Flexible Foam Products.

The CertiPUR-US program, established in 2008, is a certification program for flexible polyurethane foam used in upholstered furniture and bedding. There are currently 31 foam producers in the U.S. and other countries, and about 400 manufacturers, distributors and retailers participating in the program.

CertiPUR-US certified flexible polyurethane foam products are analyzed by independent, accredited testing laboratories and are certified to be made without ozone depleters; made without PBDEs, TDCPP or TCEP (“Tris”) flame retardants; made without lead and heavy metals; made without a formaldehyde; made without phthalates regulated by the Consumer Product Safety Commission; and low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million).

Certified foams meet program standards for content, emissions and durability based on the Technical Guidelines, a living document that is updated regularly based on current government regulations, and science-driven chemical and environmental groups.

Briney’s position as a director on the AFPF/CertiPUR-US board begins immediately.

For more information about the CertiPUR-US program, visit For more information about Innocor Foam Technologies, visit