EVERCHEM UPDATE: VOL. 11 – Where’s the Competitive Edge?

When we lose business to a better player, do we take it personally? Don Draper from Mad Men wouldn’t take it personally. He would study hard to find what exactly blew the deal, get blackout drunk on bourbon on a few days’ bender at the public house, and the next week hatch himself a revised plan of conquest and redemption. Let’s bring that energy back.

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