The Urethane Blog

Frimo Names New Sales Director

FRIMO Announces Steve Willis as the new Director of Sales in North America

WIXOM, Mich., April 1, 2015 /PRNewswire/ – FRIMO North America – a division of The FRIMO Group and one of the leading developers of system solutions for the manufacture of high quality plastic components – has announced the appointment of Steve Willis to the role of Director of Sales.

Willis will be based at the company's North American headquarters in Wixom and will be responsible for sales, service, marketing and business development functions. He comes to FRIMO with over 18 years of sales and project management experience in the polyurethane industry.

"Steve brings nearly two decades of high level strategy development and significant polyurethane machinery experience in the automotive and non-automotive industries," said Jeff Daily, CEO of FRIMO's operations in North America. "Steve is joining FRIMO at an exciting time and we are looking forward to the impact he will have on the further growth for our company in North America."

Prior to joining FRIMO, Willis served as General Sales Manager for a plastic and rubber production and processing machine company, where he directed the sales department for the Reaction Process Machinery Division. He had earlier served as Sales Manager for the company's Automotive and Specialties segment.

Willis attended Wayne State University in Detroit and has completed strategic sales and management executive programs from the University of Chicago and Baker Communications. He is the author of multiple technical papers on polyurethane processing.


The FRIMO Group includes global production and sales locations with more than 1,200 employees in Europe, Asia and America, and numerous representatives around the world. FRIMO is one of the worldwide leading developers and providers of system solutions for the manufacture of high quality fiber-reinforced plastics and supplies tooling and machinery, as well as the respective automation and finishing, e.g. with flexible trimming, joining and assembling.

FRIMO's portfolio for the plastics processing industries also covers an extremely wide range of technologies: PU processing along with flexible trimming, punching, pressing and forming, as well as thermoforming, laminating, edgefolding, joining and gluing. FRIMO offers its customers tailor-made tools, machinery and systems as separate or turnkey solutions from a single source. FRIMO North America is headquartered in Wixom, Mich.