The Freeway Fit Man's saddle model.

VICENZA, Italy (BRAIN) — Selle Royal is introducing two new saddles this season that are padded with Slow Fit Foam, a memory foam with slow recovery properties that molds to the rider's body.

The company says the visco-elastic material improves weight distribution, handling shocks and vibrations better than traditional foam padding while increasing blood circulation and promoting pressure relief for immediate comfort. The Slow Fit Foam is combined with a specific foam matrix to create the right kind of support for riding. Selle Royal developed the material with its sister company,  Technogel, a maker of high-end mattresses and pillows.

This exclusive foam material is available this season in the Freeway Moderate Mens and Womens saddles, two restyled vacuum models from Selle Royal's Classic line.

http://www.bicycleretailer.com/new-products/2015/02/18/selle-royal-uses-new-memory-foam-technology-new-saddles#.VOX273aGTVk