Sheela Foam, makers of the Sleepwell mattresses brand, has applied for a patent for its in-house developed concept called `Perfect Match’, which aims to provide personalised sleep experience.
The Rs 1,750-crore turnover listed entity has developed the knowhow to customise mattresses depending on body types and individual needs. It’s `Senso bed’ which uses IT to map the relevant information of customers and helps in their decision-making and the company to design the Perfect Match mattresses, Rakesh Chahar, CEO & Director (sales & marketing), said.
The Shahibabad, Uttar Pradesh-headquartered company had come up with the `My Mattress’ concept in 2015 claiming to provide a complete sleep solution. Through `Perfect Match’, it intends to take the comfort levels to a new plane. “It’s not a prescription, but a recommendation to the customer to meet his needs,” Rakesh said.
He was in Hyderabad to launch the company’s latest offering — Comfort Cell mattresses for the South Indian market.
Rakesh told BusinessLine that the growth of the domestic market depends on the ability of manufacturers to create awareness and reach customers. At present, 70 per cent of the domestic market of about Rs 10,000 crore is in the unorganised sector.
On GST, he said the industry has been disappointed with the levy of 28 per cent slab. Industry sssociations have represented to the Government and hope something positive will emerge. There will be more parity between the organised and unorganised sector for sure, Rakesh added.
Sheela Foam was the first company to go for an IPO post demonitisation in 2016. It has 12 manufacturing units, over 100 distributors, and 800 franchisee showrooms across the country. It has about 35 per cent of the market share of the Indian polyurethene foam industry. Its foam is also used in industries like automobiles, shoes, garments, packaging etc., which constitute about 30 per cent of the company’s revenues at present.