Tempur Sealy International (TPX -1%) is introducing its first bed-in-a-box product as part of a test.

The Tempur-Cloud will range in price from $1,499 for a twin to $2,199 for a king.

Initially, the product will be sold at TempurCloud.com and not at stores.

“This largely is a play for convenience,” says Tempur Sealy North America President Rick Anderson on the strategy.

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