No cannibalization for Tempur Sealy in Mattress Firm roll-out

David Perry // Executive Editor, Furniture Today • March 4, 2020

NEW YORK – Tempur Sealy International has not seen any cannibalization of its business as it rolls out its sleep products in Mattress Firm stores, an analyst says. In a recent report on Tempur Sealy’s growth prospects, Piper Sandler said the TSI roll-out at Mattress Firm is going well.

“While Tempur Sealy factored in some cannibalization into the $400 million sales lift from adding Mattress Firm and Big Lots as customers, it is not yet noticing any cannibalization with the Mattress Firm roll-out,” Piper Sandler said. “Direct sales growth has held steady, and Tempur Sealy’s largest customers haven’t noticed any impact.”