The Urethane Blog

Tuft & Needle Uses CertiPUR-US Training


Tuft & Needle Mandates Company-wide CertiPUR-US® Certificate Training

Ecommerce mattress-company implements company-wide training on CertiPUR-US® certification to

continue its commitment of bringing transparency to the mattress industry

PHOENIX (June 23, 2017) – Tuft & Needle has furthered its commitment to exemplary customer

experience by implementing company-wide training about the CertiPUR-US® certified foam used in all

its mattresses. Tuft & Needle has mandated its entire staff of more than 140 employees to complete the

online certificate course.

“Consumers deserve transparency so they understand purchase decisions,” said Aaron Bata, head of

customer experience for Tuft & Needle. “Particularly with a product that you look to for rest and peace of

mind each night, we believe it is important for every single member of our team to be able to speak to the

benefits of the materials we use in our products.”

“We appreciate Tuft & Needle’s support of our program and their dedication to educating their staff on

the importance of providing accurate information to consumers. They were the first company to embrace

our new certificate program so enthusiastically,” said Mike Crowell, executive director of the CertiPUR-

US program.

According to Bata, it is ingrained in Tuft & Needle’s culture and standards that every team member

should be well-informed about the company’s products – and about the mattress industry as a whole – in

order to bring greater transparency to an industry that historically has been characterized by extreme

information asymmetry.

To be CertiPUR-US certified, the flexible polyurethane foam in the mattress must be made without ozone

depleters; PBDEs, TDCPP, TCEP and certain other flame retardants; formaldehyde; mercury, lead and

other heavy metals; prohibited phthalates regulated by the CPSC; and are low VOC emissions for indoor

air quality (less than 0.5 parts per million).

Tuft & Needle’s T&N ADAPTIVE Foam meets the CertiPUR-US standards for content, emission and

durability and has been analyzed by independent, accredited testing laboratories. Certified foams must be

re-certified after six months the first year, and annually thereafter.

The CertiPUR-US® course, which culminates with a Certificate of Knowledge, equips participants with

the appropriate tools and details to portray Tuft & Needle’s T&N ADAPTIVE Foam as CertiPUR-US

certified. The interactive course explains what it takes to meet the CertiPUR-US® program's rigorous

guidelines to achieve certification, and how important it is to make only accurate claims about the


For more information, visit

About Tuft & Needle

Tuft & Needle is a bootstrapped, Phoenix-based company that pioneered the disruption of the mattress

industry. Founded in 2012 by John-Thomas Marino, 31, and Daehee Park, 28, T&N is leading the

revolution against unfair mattress markups, commission-based sales models, and information asymmetry

by creating an exceptional, honestly-priced product. Having bypassed the option to raise outside capital,

Tuft & Needle has nurtured the co-founders’ personal investment of $6,000 into month-over- month

profitability, outstanding customer satisfaction reviews, and remarkable growth.

T&N offers one style of mattress that is made with its unique T&N Adaptive® Foam, crafted entirely in

the United States, and is designed to be “universally comfortable,” helping people of all shapes, sizes, and

sleeping styles to WAKE UP BETTER®. The mattress is conveniently compressed into a small box and

shipped free of charge* to the customer’s door. Every mattress comes with a 100-Night Sleep Trial, free

returns and a no-gimmicks 10-year warranty.  Tuft & Needle has three retail store locations; Phoenix,

Scottsdale and San Francisco.