The Urethane Blog

Batson Joins PFA

Batson Named Associate Director Of The Polyurethane Foam Association


Will Work With Robert Luedeka, Executive Director, On Key Industry Issues


LOUDON, TN (May 4, 2017)—Russell B. Batson, an executive with extensive experience representing companies in the chemical and home furnishings industries on public policy and regulatory issues, has joined the Polyurethane Foam Association (PFA) as Associate Director. He will work closely with Robert Luedeka, Executive Director, in anticipation of the current Director’s retirement at the end of 2018.

Batson has more than two decades of related experience providing public affairs and regulatory counsel, working with corporations and industry associations, to advocate issues based on credible science and sound economics. He routinely interacted with opinion leaders, journalists, regulators, code authorities, and other stakeholder groups to build understanding of issues and effectively convey organization positions.

Prior to joining PFA, he served as Senior Counsel, Government Relations, Americas, for SABIC, advising one of the world’s largest chemical and plastics producers on key regulatory matters and opportunities.

Before this position, he worked for 15 years with the American Home Furnishings Alliance (formerly American Furniture Manufacturers Association) as Director of Congressional and Regulatory Affairs and as Vice President of Government Affairs. At AHFA, he was instrumental in helping shape rulemaking on upholstered furniture flammability, involving complex issues of fire science, chemical safety, product liability and federal preemption. The positive effects of his work in this area are still seen in the industry today.

Batson holds bachelor’s and law degrees from the University of Virginia. He is admitted to the bar in Virginia.

“Russ already has a working knowledge of many of the issues facing the flexible polyurethane foam industry,” said Bob Luedeka. “Having him on board gives us another set of extremely valuable skills that can be put to work immediately to reinforce PFA’s advocacy and association management programs.”

“PFA has been fortunate over its 35-plus years to have extremely capable leadership,” said Chip Holton of NCFI Polyurethanes, PFA President. “Russ is someone with the credentials and experience to continue this legacy.”

The Polyurethane Foam Association is a trade association founded in 1980 to educate customers and other groups about flexible polyurethane foam (FPF). This includes providing facts on environmental, health and safety issues and technical information on the performance of FPF in consumer and industrial products. FPF is used as a key comfort component in most upholstered furniture and mattress products, along with automotive seating, carpet cushion, packaging, and numerous other applications.


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