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May Auto Sales Overview

May 2015 Auto Sales: Big-Picture Growth

June 2, 2015
 
2015 Toyota Camry XLE Front Three Quarter 02
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Auto sales set an all-time May record in May 2015, with the seasonally adjusted sales rate rising to 17.78 million, up from both last month and May of last year. A continued focus on trucks and SUVs were mostly to thank for these strong results, and GM, Chrysler, and Honda all posted year-over-year increases. Meanwhile, Ford, Toyota, and Nissan were all down less than 2 percent over May 2014, a month with one extra selling day compared with May 2015.
And so, to the numbers …
2015 Chevrolet Silverado 1500 Custom Front Side View
1. General Motors: 293,097, Up 3 Percent
*Chevrolet was +1.4 on strength of Equinox (+29.8 to 29,456) and Silverado (+10.6 to 51,602)
*New models added significant numbers, Colorado/Canyon were 11,782 and Trax was 5,707
*Cadillac was -1.9, CTS hardest hit at -38.3 to 1,792
*Lambda crossovers strong, GMC Acadia +67.1, Buick Enclave +22.7, Chevrolet Traverse +1.7
2015 Ford Mustang Ecoboost Front Three Quarters
2. Ford Motor Company: 250,813, Down 1.3 Percent
*F Series was -9.7 to 61,870, F-150 production issues a factor (37,921)
*Mustang continues to roll, +39.5 to 13,616
*New 2015 Edge was +33.8 to 14,399, but Escape (-8.3) and Explorer (-2.9) were down
*Lincoln was +3.7 to 9,174, MKC and Navigator strong
2014 Toyota Corolla S Front Three Quarters
3. Toyota Motor Sales: 242,579, Down 0.3 Percent
*Camry was -8.2 to 43,837, Corolla was +4.3 to 36,768 to take best-selling midsize and compact titles, respectively
*RAV4 was +27.5 to 28,808, Tacoma was +31.1 leading +19.0 surge for Toyota trucks and SUVs
*Scion fell -19.3, new iA and iM not yet on sale
*Lexus NX was 4,014 to make up for RX -12.3 to 8,000 (new RX not yet on sale)
2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter
4. Fiat Chrysler Automobiles: 139,239, down 1 percent.
*Jeep was +13, Wrangler was 22,324 to be second best-selling FCA model behind Ram Pickup
*Early Jeep Renegade sales look promising, as the car racks up 4,214 sales in April for a total of 5,157 since it launched.
*Chrysler 200 was +537 to 20,007, but Dodge Dart was flat at 8,667 (23 units more than May 2014)
*Jeep Renegade was 4,416 in its second month on sale
*Dodge brand was -22 to 45,268, Fiat was -19 to 3,867 before 500X crossover ramps up
2015 Honda CR V Rear Three Quarter View 4
5. American Honda: 154,593, Up 4 Percent
*Accord and Civic down -15.2 and -0.8, respectively, Civic best-seller at 34,472
*CR-V was +2.8 to 32,090, new HR-V added 6,381 sales after only going on sale May 15
*Acura reversed the industry trend, cars were +49.1 and SUVs were just +8.5
2014 Nissan Rogue Three Quarters Front View 001
6. Nissan North America: 134,779, Down 0.8 Percent
*Altima, Sentra, Versa losses mean cars were down -11.3…
*…But strong crossover sales (Rogue +38.3, Murano +58.3) almost made up for it
2016 Hyundai Sonata Front Three Quarter In Motion 04
7. Hyundai: 63,610, Down 10.3 Percent
*Elantra was +7.2 to 23,432, but Sonata was -11.7 to 18,018
*Low crossover sales hurt, Tucson and Santa Fe both down
2015 Kia Sedona SX Limitied Front Three Quarter View 1
8. Kia Motors America: 62,433, Down 3.8 Percent
*Optima was best-seller, -2.9 to 16,349, Soul was -11 to 13,886
*Sedona minivan was +456 to 4,110
2015 Subaru Outback 36R Front Side
9. Subaru: 49,561, Up 12.2 Percent
*Forester was best-seller, +7.2 to 15,157
*Legacy grew +63.8 to 5,000
2012 BMW 3 Series Front Three Quarters
10. BMW Group: 36,836, Up 4.3 Percent
*3/4 Series was best-seller, +17.9 to 12,868
*Crossovers fell -10.2 overall, X3 was -55.0 to 2,575
2015 Volkswagen Golf GTI Front Three Quarter
11. Volkswagen: 34,758, Up 8 Percent
*Jetta sedan was best-seller, +5.0 to 12,650
*Golf family totals 6,308, including 410 e-Golf and 312 Golf R sales
2015 Mercedes Benz C400 4Matic Front Three Quarter 02
12. Daimler-Benz: 32,432, up 10.6 percent.
*New C-Class continues to shine, +40.3 to 7,413
*Sprinter vans were +22.3 to 2,769, Smart was +21.5 to 837
13. Mazda: 29,606, Down 0.4 Percent
*CX-5 was best-seller, +15.3 to 10,717
*Refreshed Mazda6 was +2.2 to 5,580
14. Audi: 18,428, Up 11 Percent
*A3 still strong, +54.5 to 3,493
*Q5 was best-seller, +11.6 to 4,280
15. Mitsubishi: 9,575, Up 31.7 Percent

*Mirage doubled, +98.2 to 3,369, almost beat Outlander Sport’s 3,384 sales
16. Jaguar Land Rover North America: 6,586, Up 13 Percent
*Land Rover was +19 to 5,382
*Jaguar was -8 to 1,204
17. Volvo: 5,023, Up 0.2 Percent
*XC60 was best-seller, +10 to 1,707, new XC90 recorded 741 sales
18. Porsche: 4,268, Down 7.4 Percent

Compact cars, May sales:
1.) Toyota Corolla 36,768
2.) Honda Civic 34,472
3.) Ford Focus 23,934
4.) Chevrolet Cruze 23,752
5.) Hyundai Elantra 23,432
Compact CUVs, May sales:
1.) Honda CR-V 32,090
2.) Chevrolet Equinox 29,456
3.) Ford Escape 29,248
4.) Toyota RAV4 28,808
5.) Nissan Rogue 25,901
Midsize cars, May sales:
1.) Toyota Camry 43,837
2.) Nissan Altima 33,630
3.) Honda Accord 32,373
4.) Ford Fusion 31,325
5.) Chevrolet Malibu 21,461
Read more: http://www.automobilemag.com/features/news/1506-may-2015-auto-sales-big-picture-growth/#ixzz3c0XF4CY5
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