The Booming US Furniture Industry Has Sparked A Desperate Scramble To Find Workers
The U.S. furniture industry is humming right along, with names like Crate & Barrel and Williams-Sonoma the beneficiaries of expanding manufacturing domestically. The tailwind has been sustained growth since the financial crisis and a trade policy that is encouraging more production in the U.S.
But the one problem the industry has now is a lack of skilled workers, according to the Wall Street Journal.
Furniture manufacturers across the United States are having trouble filling open slots with the job market as tight as it has ever been in the U.S.
Meanwhile, a generation of sewers and upholsterers have simply avoided the industry, leaving it reliant on an aging workforce.
These bottlenecks show up in metrics like delivery times. For instance, at Century Furniture in Hickory, N.C., delivery times have been stretched to nearly 9 weeks.
Alex Shuford III, chief executive of RHF Investments Inc., owner of Century, said: “I walk around our factories every other day and am spooked by what I see. The retirements are coming and I can’t find enough people.”
The turnaround in the industry can be attributed to the internet, which allows consumers to demand and customize their choice of fabrics and features. China acts as competition for the U.S. in this regard, often able to customize and ship furniture with a much quicker lead time than 2 months. Tariffs continue to keep pressure on manufacturers to keep production in the U.S.
But 90% of all dining tables, bookcases and other wooden furniture are made overseas. U.S. factories crank out about half of upholstered furniture in the country.
It’s the custom upholstery that requires skilled labor and isn’t suited well for assembly line style mass production. Upholstered products are also more difficult to ship, because they can’t be stacked or reassembled.
John Bray, chief executive of Vanguard Furniture Co., which has about 600 employees, said: “Pretty much all the companies that survived the last crisis have been in a growth mode. When business picked up, there just weren’t enough skilled people.”
28 year old Chad Ballard took on an entry level job at Century and is now studying upholstery at a local community college. It’s a skill that could boost his annual pay to as high as $75,000 if he can master the craft. Hiring Ballard was a “small victory” for Century, which has a constant opening for about 35 sewers at any given time.
Century’s VP of human resources said of his hiring: “He came to us through a temporary agency. We won the lottery.”
In his county, 42% of sewing machine operators and 33% of upholsterers are 55 of older.
Bill McBrayer, director of human resources for Lexington Home Brands, asked: “How do we get the young and old to come back to the industry?”
One attempt has been the Catawba Valley Furniture Academy, which was created by local companies to train furniture makers and offers benefits like free health clinics. The academy launched in 2014 and students spend 8 months studying manual cutting or sewing. The total cost ranges between $425 and $600. It graduates about 150 people a year – but the industry requires about 800 to 1,000 people.
But it isn’t all optimism surrounding the industry. One executive asked: “The toughest question is the one that haunts us forever: What makes me think that if my child goes into this industry it will be there in two years?”
Nathaniel Kaylor, a 21-year-old student at the academy concluded: “My dad has been in furniture his whole life. He told me from the get-go to stay out of it. You get old fast. Go to college.”
The Booming US Furniture Industry Has Sparked A Desperate Scramble To Find Workers
The U.S. furniture industry is humming right along, with names like Crate & Barrel and Williams-Sonoma the beneficiaries of expanding manufacturing domestically. The tailwind has been sustained growth since the financial crisis and a trade policy that is encouraging more production in the U.S.
But the one problem the industry has now is a lack of skilled workers, according to the Wall Street Journal.
Furniture manufacturers across the United States are having trouble filling open slots with the job market as tight as it has ever been in the U.S.
Meanwhile, a generation of sewers and upholsterers have simply avoided the industry, leaving it reliant on an aging workforce.
These bottlenecks show up in metrics like delivery times. For instance, at Century Furniture in Hickory, N.C., delivery times have been stretched to nearly 9 weeks.
Alex Shuford III, chief executive of RHF Investments Inc., owner of Century, said: “I walk around our factories every other day and am spooked by what I see. The retirements are coming and I can’t find enough people.”
The turnaround in the industry can be attributed to the internet, which allows consumers to demand and customize their choice of fabrics and features. China acts as competition for the U.S. in this regard, often able to customize and ship furniture with a much quicker lead time than 2 months. Tariffs continue to keep pressure on manufacturers to keep production in the U.S.
But 90% of all dining tables, bookcases and other wooden furniture are made overseas. U.S. factories crank out about half of upholstered furniture in the country.
It’s the custom upholstery that requires skilled labor and isn’t suited well for assembly line style mass production. Upholstered products are also more difficult to ship, because they can’t be stacked or reassembled.
John Bray, chief executive of Vanguard Furniture Co., which has about 600 employees, said: “Pretty much all the companies that survived the last crisis have been in a growth mode. When business picked up, there just weren’t enough skilled people.”
28 year old Chad Ballard took on an entry level job at Century and is now studying upholstery at a local community college. It’s a skill that could boost his annual pay to as high as $75,000 if he can master the craft. Hiring Ballard was a “small victory” for Century, which has a constant opening for about 35 sewers at any given time.
Century’s VP of human resources said of his hiring: “He came to us through a temporary agency. We won the lottery.”
In his county, 42% of sewing machine operators and 33% of upholsterers are 55 of older.
Bill McBrayer, director of human resources for Lexington Home Brands, asked: “How do we get the young and old to come back to the industry?”
One attempt has been the Catawba Valley Furniture Academy, which was created by local companies to train furniture makers and offers benefits like free health clinics. The academy launched in 2014 and students spend 8 months studying manual cutting or sewing. The total cost ranges between $425 and $600. It graduates about 150 people a year – but the industry requires about 800 to 1,000 people.
But it isn’t all optimism surrounding the industry. One executive asked: “The toughest question is the one that haunts us forever: What makes me think that if my child goes into this industry it will be there in two years?”
Nathaniel Kaylor, a 21-year-old student at the academy concluded: “My dad has been in furniture his whole life. He told me from the get-go to stay out of it. You get old fast. Go to college.”
US small-business sentiment rose 2.3 points to 104.7, the biggest jump since May 2018, according to the November optimism survey from the National Federation of Independent Business.
It shows a reversal from “previous months of clatter” about a looming recession, the report noted. Positive earnings and expectations that business conditions will get better drove the results, according to the survey.
“Owners are aggressively moving forward with their business plans, proving that when they’re given relief from the government, they put their money where their mouth is, and they invest, hire, and increase wages,” said William Dunkelberg, the chief economist at NFIB.
Small businesses are showing signs of high optimism, seemingly thwarting any fear that a recession will hit before the end of the year, according to the November National Federation of Independent Business sentiment survey released Tuesday.
Small-business optimism spiked 2.3 points to 104.7 in November, the biggest jump since May 2018, survey results showed. Positive earnings, owners who want to continue to expand business, and those expecting business conditions to improve drove the second straight monthly gain for the index.
The report comes after Friday’s blockbuster jobs numbers showed that the US economy continues to gain at a steady clip. The “historic run may defy the expectations of many, but it comes as no surprise to small business owners,” wrote William Dunkelberg, the chief economist at NFIB, in a press release.
National Federation of Independent Business
That’s because small business owners “understand what a supportive tax and regulatory environment can do for their companies,” Dunkelberg wrote. Small businesses have benefited from the Tax Cuts and Jobs Act of 2017, he said, and are using savings from the tax break to expand their businesses.
The positive November report is a stark contrast from the “previous months of clatter” about a possible recession, Dunkelberg wrote. In addition, it looks like impeachment proceedings have had little impact on small business sentiment, the report showed.
“Owners are aggressively moving forward with their business plans, proving that when they’re given relief from the government, they put their money where their mouth is, and they invest, hire, and increase wages,” said Dunkelberg.
Here are other highlights from the report:
Earnings, or the frequency that owners report positive profit trends, rose 10 points. It’s now one point below the May 2018 record.
Net 12% of all owners (seasonally adjusted) reported higher nominal sales in the past three months. That’s the highest level since May 2018.
Job creation jumped to the highest level since May. And, a net 30% of small business owners reported raising compensation, while 26% plan to do so in the coming months – the highest level since December 1989.
Stronger profits negated some cost pressure, especially labor. That limited the need to raise prices.
Sixty percent of small-business owners reported making capital outlays, up from October.
Three percent said that their borrowing needs were not being met, near a record low.
Inflationary pressures are weak – the net percent of owners raising average selling prices rose to 12%, up 2 percentage points, seasonally adjusted. Price hikes were the highest in retail trade and construction.
US small-business sentiment rose 2.3 points to 104.7, the biggest jump since May 2018, according to the November optimism survey from the National Federation of Independent Business.
It shows a reversal from “previous months of clatter” about a looming recession, the report noted. Positive earnings and expectations that business conditions will get better drove the results, according to the survey.
“Owners are aggressively moving forward with their business plans, proving that when they’re given relief from the government, they put their money where their mouth is, and they invest, hire, and increase wages,” said William Dunkelberg, the chief economist at NFIB.
Small businesses are showing signs of high optimism, seemingly thwarting any fear that a recession will hit before the end of the year, according to the November National Federation of Independent Business sentiment survey released Tuesday.
Small-business optimism spiked 2.3 points to 104.7 in November, the biggest jump since May 2018, survey results showed. Positive earnings, owners who want to continue to expand business, and those expecting business conditions to improve drove the second straight monthly gain for the index.
The report comes after Friday’s blockbuster jobs numbers showed that the US economy continues to gain at a steady clip. The “historic run may defy the expectations of many, but it comes as no surprise to small business owners,” wrote William Dunkelberg, the chief economist at NFIB, in a press release.
National Federation of Independent Business
That’s because small business owners “understand what a supportive tax and regulatory environment can do for their companies,” Dunkelberg wrote. Small businesses have benefited from the Tax Cuts and Jobs Act of 2017, he said, and are using savings from the tax break to expand their businesses.
The positive November report is a stark contrast from the “previous months of clatter” about a possible recession, Dunkelberg wrote. In addition, it looks like impeachment proceedings have had little impact on small business sentiment, the report showed.
“Owners are aggressively moving forward with their business plans, proving that when they’re given relief from the government, they put their money where their mouth is, and they invest, hire, and increase wages,” said Dunkelberg.
Here are other highlights from the report:
Earnings, or the frequency that owners report positive profit trends, rose 10 points. It’s now one point below the May 2018 record.
Net 12% of all owners (seasonally adjusted) reported higher nominal sales in the past three months. That’s the highest level since May 2018.
Job creation jumped to the highest level since May. And, a net 30% of small business owners reported raising compensation, while 26% plan to do so in the coming months – the highest level since December 1989.
Stronger profits negated some cost pressure, especially labor. That limited the need to raise prices.
Sixty percent of small-business owners reported making capital outlays, up from October.
Three percent said that their borrowing needs were not being met, near a record low.
Inflationary pressures are weak – the net percent of owners raising average selling prices rose to 12%, up 2 percentage points, seasonally adjusted. Price hikes were the highest in retail trade and construction.
SSB relaunches Simmons brand, targets Gen Z and Millennials
David Perry//Executive Editor, Furniture Today•December 9, 2019
ATLANTA – Serta Simmons Bedding is relaunching its legacy Simmons brand as a playful, value-priced ‘first mattress’ line aimed at Gen Z and Millennials. The move is part of an overall brand refresh and innovation push that began in 2018, when SSB merged with direct-to-consumer brand Tuft & Needle, the company said.
SSB is promising to “disrupt the disruptors” with the new Simmons line. The company will continue to market its higher-priced beds under its Beautyrest banner.
Two beds in the new Simmons line, retailing at $299 for a memory foam mattress in queen and $349 for a hybrid in queen, will launch in early December at key retailers like Wayfair.com and Walmart.com, officials said. The beds will debut at Costco in January.
The collection will expand to additional models in 2020 that will be sold both online and with key brick-and-mortar dealers, the company said.
SSB officials said the new line represents a “radical relaunch” of the 150-year-old Simmons brand, which has been “reimagined for a world where beds come in boxes, quick-ship is demanded and life stages rule consumer mattress purchasing decisions.”
Read more here: https://www.furnituretoday.com/bedding-manufacturers/ssb-relaunches-simmons-brand-targets-gen-z-and-millennials/