The Urethane Blog

December 10, 2019

Simmons Reinvented

SSB relaunches Simmons brand, targets Gen Z and Millennials

David Perry // Executive Editor, Furniture Today • December 9, 2019

ATLANTA – Serta Simmons Bedding is relaunching its legacy Simmons brand as a playful, value-priced ‘first mattress’ line aimed at Gen Z and Millennials. The move is part of an overall brand refresh and innovation push that began in 2018, when SSB merged with direct-to-consumer brand Tuft & Needle, the company said.

SSB is promising to “disrupt the disruptors” with the new Simmons line. The company will continue to market its higher-priced beds under its Beautyrest banner.

Two beds in the new Simmons line, retailing at $299 for a memory foam mattress in queen and $349 for a hybrid in queen, will launch in early December at key retailers like Wayfair.com and Walmart.com, officials said. The beds will debut at Costco in January.

The collection will expand to additional models in 2020 that will be sold both online and with key brick-and-mortar dealers, the company said.

SSB officials said the new line represents a “radical relaunch” of the 150-year-old Simmons brand, which has been “reimagined for a world where beds come in boxes, quick-ship is demanded and life stages rule consumer mattress purchasing decisions.”

Read more here:  https://www.furnituretoday.com/bedding-manufacturers/ssb-relaunches-simmons-brand-targets-gen-z-and-millennials/

December 10, 2019

Simmons Reinvented

SSB relaunches Simmons brand, targets Gen Z and Millennials

David Perry // Executive Editor, Furniture Today • December 9, 2019

ATLANTA – Serta Simmons Bedding is relaunching its legacy Simmons brand as a playful, value-priced ‘first mattress’ line aimed at Gen Z and Millennials. The move is part of an overall brand refresh and innovation push that began in 2018, when SSB merged with direct-to-consumer brand Tuft & Needle, the company said.

SSB is promising to “disrupt the disruptors” with the new Simmons line. The company will continue to market its higher-priced beds under its Beautyrest banner.

Two beds in the new Simmons line, retailing at $299 for a memory foam mattress in queen and $349 for a hybrid in queen, will launch in early December at key retailers like Wayfair.com and Walmart.com, officials said. The beds will debut at Costco in January.

The collection will expand to additional models in 2020 that will be sold both online and with key brick-and-mortar dealers, the company said.

SSB officials said the new line represents a “radical relaunch” of the 150-year-old Simmons brand, which has been “reimagined for a world where beds come in boxes, quick-ship is demanded and life stages rule consumer mattress purchasing decisions.”

Read more here:  https://www.furnituretoday.com/bedding-manufacturers/ssb-relaunches-simmons-brand-targets-gen-z-and-millennials/

December 9, 2019

They Will Be Missed

Delk, Robitaille Honored With Lifetime Achievement Awards

At the Fall meeting, PFA honored two long-time veterans of the flexible polyurethane foam industry with Lifetime Achievement Awards. Van Delk of Dow Chemical and Tom Robitaille of Lonza were recognized posthumously, with colleagues and family accepting the awards on their behalf.

Delk spent more than 33 years at Dow, working as a Technical Service Manager. He was widely recognized among Dow customers for his technical expertise, and as a teacher and a mentor within the company. He died in May, shortly after his retirement.

Robitaille’s 36-year career in the flexible polyurethane foam industry included numerous technical achievements, including patents in the application of lasers and for novel uses of antimicrobial compounds for commercial and industrial use. Many of his applications can be found in common household items and footwear.

www.PFA.org

December 9, 2019

They Will Be Missed

Delk, Robitaille Honored With Lifetime Achievement Awards

At the Fall meeting, PFA honored two long-time veterans of the flexible polyurethane foam industry with Lifetime Achievement Awards. Van Delk of Dow Chemical and Tom Robitaille of Lonza were recognized posthumously, with colleagues and family accepting the awards on their behalf.

Delk spent more than 33 years at Dow, working as a Technical Service Manager. He was widely recognized among Dow customers for his technical expertise, and as a teacher and a mentor within the company. He died in May, shortly after his retirement.

Robitaille’s 36-year career in the flexible polyurethane foam industry included numerous technical achievements, including patents in the application of lasers and for novel uses of antimicrobial compounds for commercial and industrial use. Many of his applications can be found in common household items and footwear.

www.PFA.org

December 9, 2019

Tempur Sealy Impacted by Customer Bankruptcy

UPGRADE

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Tempur Sealy International (NYSE:TPX) says it will record a pre-tax charge of $30M in Q4 to account for the impact of the bankruptcy of Mattress PAL Holding.

The company plans to treat the non-cash charge as an adjustment in calculating adjusted EBITDA under its senior secured credit agreement.

Looking ahead, Tempur Sealy doesn’t expect the loss of the customer to have a material impact on this year’s guidance or next year’s 2020 outlook.

https://seekingalpha.com/news/3524734-tempur-sealy-updates-on-customer-bankruptcy?utm_medium=email&utm_source=seeking_alpha#email_link